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What is Corporate Communication, What Does It Do, and Why Should You Prefer It?

Corporate communications department is mainly responsible for corporate reputation, media communication and public relations. Corporate communication, apart from managing corporate reputation inside and outside the company, also arranges organization coordination, sponsorship activities, social responsibility projects, press communication and relations. Since a company's stance in the sector is as important as its function, this department assumes major roles. Efforts made by this department are essential to maintain respectability within the company and in the eyes of competitors and to always make the right moves for the benefit of the company.

This department reviews all incoming event requests and project drafts in detail. It carries out the projects (advertising, social responsibility or conference, etc.) deemed appropriate and issues their announcements through various channels. It is the duty of this department to develop a website and update it regularly, to manage the social media accounts actively, to follow the printed and visual media, to carry out interviews and press releases; and at the same time to regularly prepare and submit reports on these activities.

When you take a role in the department, you will make a great contribution to the employees’ working in harmony and to the company in line with its corporate goals. If you are confident enough in systematizing and organizing at the same time, you must definitely choose this path. You will expected be to evaluate many projects and proposals in terms of dozens of variables from a wide perspective and to get the best result. To this end, your communication skills will develop along the way as you will be in touch with countless people, determined and straightforward, who will have high observation and follow-up skills from inside and outside the institution.

You will join in this department because you were already confident about these qualities and then you will continue to improve to a great extent. The necessity of a foreign language also shows itself here as well as in almost every field. You will become an individual who has a good command of every department in the company and achieve good things in cooperation and teamwork with all of them.

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