What is the Marketing Department?
The Marketing Department deals with issues such as promoting the services or products that the business produces and offers to its target audience, increasing sales, and competing with the competitors in the sector. The Marketing Department is responsible for the determination of the distribution channel, conducting necessary customer profile research, determination of pricing and customer satisfaction, and achieving results based on accurate planning strategies.
It would be appropriate to quote Philip Kotler, the marketing guru, to give a full definition of marketing: “Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services. It is an operational function which requires everyone in the organization to think of the customer and to serve them thereof.” (https://www.kotlermarketing.com/phil_questions.shtml)
What Does the Marketing Department Do?
We often see that a marketing combo called “4P” is mentioned when defining “marketing”. This understanding, which is based on “Product, Price, Place, and Promotion”, is the basis of marketing logic. Today, while there are countless channels where every product or service can be offered to the consumer, it is the duty of the marketing department to find the right one and increase the sustainability of the product. You work by accurately identifying your target audience according to your mindset and the nature of your products, and you provide them with accurate reasons to prefer you over your competitors.
Adjusting the company's budget, making appropriate analyses for the branding and appreciation of the product, measuring the performance of competitors, performing promotional and communication activities and managing customer relations are among the duties of this department.
Although this department is thought to work together with the "sales department", they both have separate and joint tasks. The two departments cannot be considered independent of each other. Their work needs to be synchronized. Marketing determines the sales strategy but does not perform it. It is the duty of this department to evaluate the information coming from the sales department. After placing the product in the sector with the right strategies in the right channels, it is also the duty of marketing to promote it. It also deals with monitoring possible profitability in the continuation of events and otherwise stopping production or developing new products.
Why should you prefer it?
Marketing is an indispensable and enjoyable department in companies. Staying dynamic in this department, which is based on human relations, attitudes and a dynamic market analysis, is highly preferable for those who climb the career ladder. Those who think that they can make continuous customer analysis by making the right planning are on the right track.
People who can perceive the situations and human behaviour from many perspectives and are curious, of course, will be successful in the marketing department. Employees or those who intend to work should examine how people make decisions, what they prefer and why, by approaching their habits with a detailed eye. It is very important to be able to analyse many factors in the society accurately by following them. It is not recommended to anyone who has no interest in understanding people to choose marketing.