Digital marketing is the general title given to the whole promotion, advertising and sales efforts made using the current technology. Nowadays it is not surprising to see the concept of digital marketing occupying a very large place in our lives in this age where many transactions from grocery shopping, to calling a taxi and sending flowers are made through computers or phones. Digital marketing has many advantages that differ from conventional marketing logic. The most important of these is that the accurate data can be received and processed very quickly. It can take time to measure the efficiency of an advertisement made using traditional marketing methods. Whereas in digital marketing, we can easily check how many people an advertisement on the internet or on a mobile application has reached. This allows brands to evaluate their strategies without wasting time and change them promptly when needed.
The second advantage is that you can choose a target audience for yourself. It is of course essential to filter the pool of "mobile users", which makes up about 66% of the world's population, according to 2017 data. In order to make your advertisements more effective, the promoted product or service should reach the right target audience. Digital marketing experts are responsible for the correct planning and analysis of this process. It is important that these people have gained competence in search engine optimization and marketing, e-mail, and mobile marketing.
To put it simple; all the processes from the moment a user sees the product /service on the internet or the mobile platform for the first time to turning them into a potential customer, ensuring satisfaction and affiliation to the brand so that they may recommend it to others are the subjects of digital marketing. This process, which is based on encouragement, attraction and habit formation, seems to continue developing in the coming years!