The Sales Department, which is perhaps the most active and lively department in the companies, is where certain strategies are carried out in order to provide the necessary motivation unlike other departments. Often confused with marketing department, these two departments actually run independently. Although they work integrated with each other, the staff of the marketing department and the sales department and their job responsibilities differ at some point.
What Does It Do?
It tries to create value for its customers and the whole market in terms of the services offered by the company. The most important task of this department, which basically knows its target audience well and shapes its projects according to the demands of its current customers, is to bring the company one step ahead in the competitive environment. Following the current trends in sales and marketing, checking the pulse of the industry and other competitors, determining new strategies regarding product sales, increasing the sales potential, ensuring that customer wishes and complaints are taken into account are among the duties of the employees of this department.
Within the department, there are employees with such titles as sales representative, sales development manager, sales manager, and sales engineer. The main objective is to retain the current customers by understanding their mindsets and encourage them to continue their support. Sales Department employees devote the largest share of their work to promoting the company's products and services by working with the Marketing Department. In fact, this is the most important reason why they are confused to one another as Marketing and Sales. Premium system can be one of the incentives to ensure motivation in this department.
Why should you prefer it?
Individuals with high persuasiveness, who feel open to continuous improvement and innovation, who can produce new ideas, especially digital strategies, who can put these ideas into practice in terms of transforming them into viable projects, and who enjoy the competitive environment may prefer this path. It is sufficient to gain the necessary competencies by graduating from departments like Business Administration, Economics, and Marketing.